My name is Liz, and I'm a veteran beauty consumer who daily fights the battle between the desire to consume and a need to reduce.  


What began as a personal documentation project to reduce the size of my makeup collection has evolved into a celebration of beauty and passion for discovering quality products. While I'm no longer actively "reducing," I still like to keep my stash to a reasonable size and blog from the average consumer's point of view. 

  • All reviews are my honest opinion after personally testing each product for a reasonable duration of time. Reviews feature products that (a) I personally purchased, (b) received as gifts, and (c) have been provided as press samples. I take many things into account, from ingredients to pricing to availability, not just performance, appearance or perceived hype.
  • From time to time, I accept products to test and consider for review, as well as work in collaboration with select PRs/companies. Reviews of press samples are always marked clearly at the top of each post. (This is not a legal requirement in Canada as it is in the US, but I do so out of courtesy for readers who care to know.)
  • I have no interest in website link exchanges or taking part in random marketing campaigns with unaffiliated companies with whom I do not have an established working relationship.


I'm always happy to hear from my fellow beauty addicts! Feel free to drop a line at any time.